Whether it is designing or making a certain plan, insight is inseparable. So I think that insight is always connecting the designer and the user. People are born with insight, and user design happens to be designed for the user. So trying to understand the user’s mind, this is the insight that designers need to have. So, insight is not only a symbol of observation, a complete insight may include targeted discovery and repeated experiments. Whether the design will be stimulated after the experiment is also the meaning of insight. The difference between insight and discovery is that insight does not need to be done a lot of research, it is a phenomenon that already exists, we only need to discover carefully. The result of the designer’s insight. Spotify directly guides users to songs, it is better to let users promote through their own preferences. It is not difficult to find this, and it does not require much research. Sometimes this may be just an inspiration. In addition, I also found related articles discussing that insight is an important skill. Coe Leta Stafford believes that “the best insight reveals behaviors or phenomena, and points out solutions or ideas.” It can be seen that insight is closely related to designers and also connects users’ lives.
Relevant resource that I found: https://www.ideou.com/blogs/inspiration/why-is-generating-insights-an-important-skill